SimpleWeb Shop – Automated Websites for SMBs

There’s a moment every freelance developer knows: a friend of a friend sends you a message. “Hey, I heard you do websites. I just need something simple — nothing crazy. My budget? Like 50 bucks.” You try to explain that even a “simple” website takes time — design, development, hosting, domain, legal pages — but the conversation always ends the same way: “Nah, that’s too complicated” or “Can’t you just throw something together real quick?”

After getting that same message dozens of times, I started to think: what if I actually could just throw something together real quick — but make it professional, GDPR compliant, and genuinely useful? Not by cutting corners, but by automating the entire process from start to finish. That idea became SimpleWeb Shop.

The Problem: Websites Are Too Expensive for Small Businesses

Let’s be honest — the website industry has a massive gap. On one end, you have agencies charging thousands for a corporate site. On the other, you have free builders like Wix or Jimdo where people get lost in a maze of templates, plugins, and settings they don’t understand.

In between, there’s a huge number of small business owners, freelancers, and sole traders who just need one page. A clean, professional online presence that says: “Hey, we exist. Here’s what we do. Here’s how to reach us.” That’s it. No blog, no e-commerce, no 47-page sitemap. Just a digital business card.

But nobody was serving that niche — at least not at a price that makes sense for a local plumber, a small cleaning company, or a one-person dog training business. That’s the gap SimpleWeb Shop fills.

The Idea: Automate Everything

The core concept is radical in its simplicity: you fill out a form, and within 24 hours, your website is live. No meetings, no phone calls, no back-and-forth about fonts. You tell me what your business does, write a few sentences about it, choose some design options, and the system handles the rest.

I built the entire pipeline myself — from the order form to the automated site generation, hosting setup, domain configuration, legal page generation, and email notifications. The name says it all: “Simple Web.”

In this first video, I walk through the full journey of building SimpleWeb as a SaaS product — from the initial idea to the technical architecture and everything that went wrong (and right) along the way:

How It Actually Works — A Complete Walkthrough

In this second video, I recorded a full step-by-step tutorial showing exactly how someone creates a website through SimpleWeb — from opening the form to seeing the finished site on a custom domain:

But let me also break it down in writing for those who prefer reading.

Choosing Your Website Type

When you land on simple-web.shop, you’re presented with two main options — and one premium tier for those who need more.

The Standard Website — Your Digital Business Card

This is the simplest option and what most people need. It’s a clean one-page website hosted on your own custom domain. No tracking scripts, no cookies, no third-party connections — which means it’s 100% GDPR compliant without a cookie banner. Your business info is online, visitors can find you, and that’s it. Simple.

This version starts at €49.95 one-time for setup plus €7.99/month for hosting.

The Google Ads Website — Ready for Advertising

This is the exact same website, but with one crucial addition: a fully integrated Google Tag Manager (GTM). Why does that matter? Because if you ever want to run Google Ads campaigns — and many small businesses do — Google needs to be able to track what happens on your site. The Tag Manager is the bridge between your website and Google’s advertising platform.

But here’s the catch: as soon as you embed the GTM, your website starts sending visitor data (like IP addresses) to Google. That means you legally need a cookie banner — which SimpleWeb automatically includes in this version. You don’t have to worry about setting it up; it’s all handled for you.

This version costs €99.95 one-time plus €7.99/month hosting.

All you need to do in the form is enter your GTM ID. If you don’t know where to find that, a quick Google search will explain it — there are tons of great tutorials out there.

Enterprise — When You Need Something Special

Sometimes a one-pager isn’t enough. Maybe you need a multi-page site, custom animations, a unique layout, or specific integrations. For that, there’s the Enterprise tier — a custom solution built from scratch at agency-level quality. The price reflects the scope, but you’re getting something tailor-made.

The Form: Where the Magic Happens

The heart of SimpleWeb is one single form. You open it, and you’re guided through every piece of information your website needs — step by step. There’s no account to create, no dashboard to learn. Just a form.

Step 1: Business Basics

First, you enter the fundamentals: your company name, what you do (e.g., “plumbing services”), your phone number, and opening hours. This pulls into the header, the contact section, and the auto-generated legal pages.

Step 2: Your Texts

Next comes the actual content. You write a short tagline — something like “Your reliable partner for professional solutions in your area” — and a longer “About Us” paragraph. This is where a lot of people make a mistake: they write too little. If you only put in one sentence, the website will look empty. Take your time here. Write a proper paragraph that explains who you are and what you stand for.

You can also write a custom call-to-action text for your buttons. By default it says something like “Book now,” but you can change it to “Get a quote,” “Contact us,” or whatever fits your business.

Step 3: Services

You can add up to six service descriptions. Each one gets its own card on the website — with a title and a short description. For example: “Consultation — We analyze your needs and create a tailored plan.” Or: “Installation — Professional setup from start to finish.” Or: “Maintenance — Regular check-ups to keep everything running smoothly.”

If you only have two services, that’s fine — just leave the rest empty and the extra cards disappear. The system adapts. But six is the maximum, because on a simple one-pager, more than six would just look cluttered.

Step 4: Customer Reviews

Every website needs social proof. SimpleWeb asks you for three customer reviews — a name, the review text, and optionally a star rating. And honestly, almost everyone has at least three happy customers (or friends who’ve used the service). Without reviews, the section looks empty and the site loses credibility. So take a few minutes to collect these.

Step 5: Legal Data (Very Important!)

This is the part where you need to be really careful. You enter your full legal information — first name, last name, business address, tax ID, email, phone number — and SimpleWeb automatically generates a fully compliant Impressum (legal notice) and Privacy Policy from it.

But — and I cannot stress this enough — double-check everything. Don’t accidentally put your last name in the first name field. Don’t mistype your address. These pages are legally binding, and if the information is wrong, that’s on you. Take it slow, fill it in properly.

Step 6: Google Tag Manager (Only for Google Ads Version)

If you chose the Google Ads version, there’s an additional field where you paste your GTM container ID. Without it, Google won’t accept your website into its ads program. You can twist and turn, but without that tag, no Google Ads.

Customizing the Design

Even though SimpleWeb is all about simplicity, it doesn’t mean every website has to look the same. There are several design knobs you can turn:

Color Theme: Pick from blue, green, red, yellow, orange, and more. Running a cleaning company? Blue probably fits. Landscaping business? Go green. Personal brand? Maybe red or orange. Dog training club? You decide.

Hero Area Style: The hero is the big section at the top of your page. You have three options:

Modern — Text on the left, image on the right. Clean and balanced.
Professional — A full-width background image with text overlaid. Dramatic, but you need a good high-resolution image.
Professional Left — The image fills the left side, text on the right. Works great if you have a photo of yourself or your team in action.

Corner Style: Rounded or square. It sounds small, but it changes the entire feel. Rounded feels friendly and approachable. Square feels sharp and professional. Some color themes look way better with one or the other — experiment a bit.

Logo Display: You can show your logo alongside your company name in the navigation bar. But if your logo already has the name in it, you can toggle to “logo only” mode so it doesn’t look redundant.

Contact Area: The default is a simple, large card with your contact details. But if that feels too minimal, there’s an alternative layout that’s a bit more detailed and visually interesting.

The Domain Question

You’ve filled out the form. Your content is ready. Now: where should this thing live?

Option A: Buy a New Domain

For €19.95 one-time, I buy your domain for you. In the form, you enter up to three domain wishes — your first choice plus two backups. For example: “meinfirma.de” as main, “meinfirma-online.de” as plan B, “firma-meier.de” as plan C.

I check if the domain is available and register it for you. One important note: don’t use umlauts in your domain (like ä, ö, ü). They look terrible in URLs and cause all sorts of encoding issues.

There’s also a live domain checker built into the form, but it’s not 100% reliable. Some domains show as available even though they’re in a reserved state and can’t actually be purchased. That’s why the backup domains are important. If your first choice doesn’t work, I’ll let you know by email and we’ll figure it out.

Option B: Transfer an Existing Domain

Already have a domain from another provider? That’s possible too, but it costs €39.95 because it’s significantly more work. I need access to your hosting dashboard, we might need a Zoom call, DNS records need to be changed — it’s a whole process. Not as smooth as buying fresh, but we’ll handle it.

Domain management — keeping everything running, renewals, DNS — costs €1.95/month on top.

Paying and Going Live

Once you’ve configured everything, you see a full cost summary. A typical order looks like this:

Item	Cost
Website creation	From €49.95 one-time
Hosting	€7.99/month
Domain registration	€19.95 one-time
Domain management	€1.95/month
Professional email (optional)	€4.95/month
Priority support (optional)	Additional monthly fee

For a standard website with a new domain, you’re looking at roughly €80 total for the first month, and then just €9.94/month going forward. That is, frankly, insanely cheap for a professional, GDPR-compliant website with your own domain.

Optionally, you can also add a professional email address — something like kontakt@your-domain.de — for €4.95/month. And if you want faster responses, there’s a priority support add-on that guarantees answers within 24 hours instead of the standard 72.

After you pay, you receive two emails:

Order confirmation — A summary of what you ordered and what you paid for.
Image upload link — A separate form where you upload your logo, your hero image (the big picture at the top), and your service images.

Why aren’t images part of the main form? Because I wanted to avoid people uploading dozens of heavy files and never actually purchasing a website. The upload comes after payment, simple as that.

Finding Free Images

Not everyone has professional photos of their business. That’s fine — I recommend Pixabay. It’s completely free, the images are license-free, and you can find high-quality photos for almost any industry. Need a picture of someone cleaning a building? Pixabay. A dog running through a field? Pixabay. A hammer and some nails? Pixabay. You can also generate logos quickly with tools like ChatGPT.

What the Finished Website Looks Like

Once everything is set up, your website has:

A hero section with your tagline and main image
A services section with your offerings displayed as cards
An “About Us” section with your story
Customer reviews for social proof
A process section (Consultation → Implementation → Delivery)
A call-to-action section
A contact section with your details
An auto-generated Impressum and Privacy Policy
A navigation bar with your logo
A mobile-friendly responsive design that looks great on phones

It’s not a fancy multi-page corporate site. It’s not trying to be. It’s a clean, fast, professional one-pager that does exactly what it needs to do — and nothing more.

Support and Response Times

Because the websites are so affordable, a lot of people want them. That means a lot of emails. I physically cannot answer 100 emails a day, so there are two tiers:

Standard Support — I guarantee a response within 72 hours.
Priority Support — Response within 24 hours. Useful if you’re launching multiple websites or need quick changes.

The Numbers

Since launch, SimpleWeb has generated over 500 websites for small businesses across Germany. The platform is fully automated, but I’m still personally involved in domain setup, quality checks, and support. It’s a one-person operation, and I’m proud of every single site that goes live.

Why I Built It This Way

I could have built a more complex product. I could have added multi-page support, a drag-and-drop editor, e-commerce features, and monthly upsells. But that would’ve missed the point entirely.

The people who need SimpleWeb don’t want another tool to learn. They don’t want to watch a 3-hour tutorial on Wordpress. They don’t want to spend the weekend fighting with CSS. They want to fill out a form, pay less than €80, and have a website by tomorrow. That’s it.

And honestly? That restraint — keeping it radically simple — was the hardest part of the entire project.

Status

Completed and live.

Link: simple-web.shop